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MuscleTech Rebrand Coming Soon

We’ve heard rumors that MuscleTech’s been working behind the scenes doing a major rebranding to give their products a fresh new look. Back in December 2019, Scott Welch saw a trademark application submitted by one of Iovate’s companies (the makers of MuscleTech) that looked like a new logo. But this could have just been a favicon for a website or image for an App or anything really. Then in February, he saw another trademark application submitted that looked like the logo modified to include the “MuscleTech” word in it. In speaking with different colleagues in the industry, there was word that several major changes were happening at Iovate and MuscleTech including the launch of Conscious Kitchen, the XP Sports gaming line and a complete brand overhaul for MuscleTech. We’ve managed to get our hands on what appears to be an image of their NitroTech product. From this one product, it’s definitely an improvement and one we think retailers, distributors and consumers will love. We’re excited to see the rest of the line once it becomes available. Check back to the brand's website for more updates on the new improved MuscleTech!

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